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The strategy we follow
Despite the thousends of 'get-rich-quick' schemes that are to be found on the Internet, we believe you got to have a clever plan and you need to work very hard, to earn some money at all on the Internet. Especially if your as incompetent as we are. Therefore we developed a sound strategy according to wich our projects will be developed.
The strategy we have chosen could be compared with a military operation.
Consider the World Wide Web to be an enemy territory. It is our strategy to occupy as much enemy ground
as possible. In the first phase of our quest we will concentrate on building a 'web-realm'.
What we mean by that is that we are going to bring a quite considerable amount of websites, dealing with all kinds subjects, online. These websites will have tangent planes so that it makes sense to connect them.
Now most websurfers practice the habit of 'site-hopping'. They enter a specific website they have been looking for, but when they see a link to an entirely different topic wich they find to be interesting too, they might decide to move on.
If one would be able to build such a web-realm, these site-hoppers could be cought within the realm for considerable time, in the meanwhile navigating between these parts of the World Wide Web that are under direct control of one party. That party will decide what kind of messages these site-hoppers will see, and eventually what kind of products will be offered to them. So our strategy would be first to get the attention of a considerable audience, and then sell them our products. Now building such a realm could take many months. Especially when you do not have large amounts of money to promote your activities. But it is our believe that the key to online commercial succes in the next decade will be having control over these kind of web-realms. Now we understand this web-realm theory must sound
a bit pretentious regarding the miserable amount of money we made so far. But we all got to start somewhere.
And we start at the very bottom...
We believe that in the circle of life of a web-realm, the process of making money will have 3 levels.
In the beginning, so right now, the most obvious way to cash in is joining pay-per-click
programs. These programs will very probably not bring us impressive cashflows on short term, but it is a start.
From the moment our projects are drawing a bit more attention, we will try to find individual sponsors who wish to advertise on our websites. That probably will not bring us large quantities of money either, but it pays better than the pay-per-click programs. The third phase is the one in wich the realm has become large enough to use as an online platform for our very own sales programs. That is where we think the cash should hit the ceiling.
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